| The first thing you should perform is keyword research to determine what keywords and keyword phrases you should use to build your website around, This will lay out the groundwork for all of the meta data, text and links your site will contain.
If you are targeting generic keywords you will have little or no chance to rank highly in the search engines like yahoo and so on. The key here is to target keywords and phrases that are more unique and are longer rather than shorter. For example, if you are selling “pans”, you’ll have a better chance of success if you design your website around “stainless steel pans” or if the pan is of a certain kind, use descriptive elements such as “stainless” or “iron”.
The longer the keywords phrase and more descriptive. Designing your website around keywords is the most important element and if you do some research on the Creating Concepts website you will see we have done with ours SEO keywords
Meta Data
Once you’ve decided what keywords you want to design your website around, you need to customise the meta data located on each page of your website to coincide with the content. It’s very important to have unique meta each page. If a search engine sees that every page has the same title and meta description tags, you will get worse rankings than if every page was unique.
The Search engines want to know that every page is different from the last and has specific information to back that up. In addition, the title and description tags are what the end users see in the search engine results pages of the search engines. If the titles and descriptions are non descript or all the same, you are not doing your potential customers a favor. If you have a 50 page website and every page has unique content but all the titles and descriptions are the same, a web surfer will have a hard time determining which page is worth visiting. Read More SEO guide
Web Design & SEO
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